About Services Process Why Us Founder Get in Touch

Sales, Marketing & Hotel Representation

Your hotel.
Sold better.
Everywhere.

Interlude Hospitality is a dedicated sales and marketing representation firm for independent hotels and boutique collections — driving revenue, distribution, and brand visibility across every channel.

Our Services Our Story
$2.4B Revenue Generated
140+ Properties Represented
31% Avg. RevPAR Lift
Hotel Representation Sales Strategy Digital Marketing Revenue Management GDS & OTA Optimization Brand Positioning Group & MICE Sales Pre-Opening Sales & Marketing Hotel Representation Sales Strategy Digital Marketing Revenue Management GDS & OTA Optimization Brand Positioning Group & MICE Sales Pre-Opening Sales & Marketing

in·ter·lude

/ˈɪn.tər.luːd/  n.

A pause between two moments — brief, deliberate, and often the part that's remembered most. In hospitality, it's the difference between a stay and an experience worth returning for.

"Independent hotels deserve the same commercial firepower as the biggest brands — without losing what makes them irreplaceable."

About Us

Your dedicated
commercial team

Interlude Hospitality was built for independent hotels and boutique collections that want big-brand commercial results without surrendering their identity. We act as your outsourced sales and marketing department — deeply embedded in your property, fully accountable for your revenue performance.

Our team brings decades of hands-on experience spanning global distribution, luxury travel trade, group sales, digital marketing, and revenue strategy. We know the buyers, the platforms, and the levers — and we use all of them on your behalf.

Whether you need full-service representation or targeted support in a specific channel, we build the engagement around your property's unique commercial opportunity — not a one-size-fits-all retainer.

Interlude Hospitality

What We Do

Services built to
drive revenue

From full hotel representation to targeted campaign execution, our services cover every commercial discipline that drives bookings, builds brand awareness, and protects rate integrity.

01

Hotel Representation

Full-service sales representation across leisure, corporate, and group segments — acting as your dedicated commercial team in key source markets domestically and internationally.

Learn More
02

Sales Strategy & Prospecting

Account development, RFP management, travel trade relationships, and direct sales outreach to corporate, consortia, and group buyers who drive sustained, high-value bookings.

Learn More
03

Digital Marketing

Paid search, meta search, social media advertising, email marketing, and SEO — all managed with hospitality-specific expertise and a relentless focus on direct booking conversion.

Learn More
04

Revenue Management

Pricing strategy, yield management, channel mix optimization, and OTA/GDS positioning — executed to protect your ADR while maximizing occupancy across all demand periods.

Learn More
05

Group & MICE Sales

Dedicated group sales representation, RFP response, site visit coordination, and relationship management with meeting planners, incentive houses, and event agencies.

Learn More
06

Pre-Opening Sales & Marketing

End-to-end commercial launch support — from brand positioning and channel setup to travel trade introductions, GDS activation, and sales outreach — so your property opens with a full pipeline, not an empty one.

Learn More

How We Work

A commercial
engine built for you

We don't apply generic playbooks. Every representation agreement is built around your property's competitive position, source markets, and revenue targets.

i.

Commercial Audit

We begin with a full review of your current channel mix, rate strategy, segment performance, and competitive positioning to identify where the biggest revenue opportunities lie.

ii.

Strategy & Targeting

A customized commercial strategy is developed — defining target segments, source markets, channel priorities, rate architecture, and marketing investment allocation.

iii.

Market Activation

Our sales team goes to market on your behalf — attending trade events, conducting sales calls, managing RFPs, and building the buyer relationships that generate recurring revenue.

iv.

Campaign Execution

Paid and organic marketing campaigns are deployed across digital, social, PR, and email channels — coordinated with the sales calendar for maximum commercial impact.

v.

Reporting & Optimization

Monthly performance reviews keep you informed and our strategy sharp — with transparent reporting on revenue metrics, channel performance, and pipeline activity.

Why Interlude

Commercial expertise,
without the overhead

Building an in-house sales and marketing team takes years and significant capital. Interlude gives independent hotels immediate access to senior-level commercial expertise — without the cost, hiring risk, or ramp-up time.

Senior Experience

Our team has held leadership roles in sales, revenue management, and marketing at independent hotels and major brands alike — we've sat on your side of the table.

Built for Independents

We work exclusively with independent and boutique properties, so every strategy is built for your scale and identity — not adapted from a big-brand template.

Full Accountability

We measure ourselves by your revenue results, not activity reports. Transparent monthly reporting keeps performance — and accountability — front and center.

Silvia San Martin, Founder of Interlude Hospitality

Leadership

Meet the founder

Silvia San Martin

Founder & Principal, Interlude Hospitality

Silvia brings more than 20 years of commercial leadership in luxury hospitality, having directed sales and marketing strategy for some of the industry's most respected brands — including Turnberry, Omni Hotels & Resorts, and Marriott International.

She most recently served as Vice President of Sales for Turnberry, overseeing top-line revenue strategy across the JW Marriott Nashville, The Seagate, and The Lake House on Canandaigua. Earlier in her career, she led the pre-opening sales strategy and launch of two landmark convention hotels — the JW Marriott Nashville and the Omni Nashville Hotel — both regarded as among the most successful openings in their brands' history. Her experience also spans brand conversions, having served as the primary liaison between ownership and Marriott International and Preferred Hotels through complex repositioning and brand transition processes.

Over her career, Silvia has generated more than $750 million in booked revenue, built and led high-performing commercial teams, and served as a trusted partner to ownership groups, brand leadership, and clients alike. She founded Interlude Hospitality to bring that same caliber of commercial strategy to independent hotels that don't yet have it in-house.

20+ Years in Luxury Hospitality
$750M+ Booked Revenue Generated
2 Landmark Hotel Launches

Awards: Marriott Luxury Brands Hotel Opening of the Year (2019) · Omni Hotels & Resorts Sales Team of the Year (2008, 2014) · Omni Hotels & Resorts Highest % Over Goal (2015)

Education: B.S., Hotel & Restaurant Management — Conrad N. Hilton College, University of Houston

Connect on LinkedIn →

Get in Touch

Ready to grow
your revenue?

Every representation agreement begins with an honest conversation about where your property stands commercially and where it could go. Tell us about your hotel — we'll tell you how we can move the needle.

Email
hello@interludehospitality.com
Phone
(713) 397-6074
Based in
Nashville, Tennessee — serving clients nationwide